Understanding Underutilisation

This is joint project with Horizon Digital Economy Research Institute, University of Nottingham and Crops for the Future Research Centre and department of Computer Science at the the University of Nottingham Malaysia Campus.

This project will use techniques for studying human behaviour to try and understand why people do or don’t buy underutilised fruit and vegetables in the UK and Malaysia. This is being done with the future intention of developing digital interventions that may promote more sustainable buying behaviour.  This will involve studying behaviours relaed to the planning, procurement, preparation, consumption and disposal of food.  It will focus on how people mediate their behaviour with tools and artefacts, as this may be where interventions can be made

We will use wearable first person perspective cameras to capture a range of food related activities occurring across time and space.