Unpacking the Recurrent Value of Digitally Augmented FMCGs

Horizon’s Consumer Products Campaign project, Unpacking the Recurrent Value of Digitally Augmented FMCGs has been granted a no cost extension and will now run until the 31st of December 2024.  This has enabled the project team to work on a ‘Snacking‘ paper, which has now been submitted to CHI 2025,   and to discuss the potential in furthering the development of a product that presents an interactive bartender persona within a ‘drinks box’.