Welcome Georgiana

We are delighted to welcome Georgiana Nica-Avram to Horizon. Georgiana‘s research and impact activities are dedicated to resolving challenges that the world is facing today through data science. Having started at the University of Nottingham with a PhD in Digital Economy that drew on consumer research and business analytics, her academic interests include food redistribution and insecurity, behavioural science, technology and decision making.

Most recently, as part of a Knowledge Transfer Partnership between N/Lab and OLIO Exchange Ltd., Georgiana developed the first UK-wide machine-learning model of food-insecurity. In the fall of 2020, a proof-of-concept map was implemented with Havering Borough Council in London (as part of an Innovate UK Sustainable Innovation Fund), to help local authorities monitor, evaluate, and intervene, to reduce the burden of food-insecurity.

Georgiana also worked on a number of research projects reviewing the compliance of outdoor advertising around schools in Nottingham; exploring creative problem solving and collective intelligence with the Haydn Green Institute (as part of an Impact Grant); as an Associate Fellow of the Higher Education Academy, she guest-lectured and supervised on a variety of modules and projects within the Business School.

Finally, Georgiana is passionate about women’s careers in STEM, and cultivating scientific curiosity and enjoyment from an early age, having co-founded a charity for young people in Nottingham.