Well done Emma!

Congratulations to Research Fellow Emma McClaughlin who was  shortlisted in the ‘Rising Star’ category at the University of Nottingham Institute of Policy and Public Engagement award ceremony held on the 26th April.

Emma was nominated for her work on using discourse analysis to identify patients’ healthcare communication concerns and needs and to influence recommendations for changes in healthcare communication practice in England. Her work and partnership with Thrive led to the production of an in-press white paper, and launched a national communication campaign: efforts which work towards closing the country’s gender health gap. The Menstrual Health Discourses project investigated the key differences in how UK-based Generation-Zers, Millennials, and health and lifestyle brands communicate about menstrual health. Emma’s work incites positive and crucial healthcare communication strategies and policy impact in an environment rife with communication crises and gender health outcome inequalities. More on Emma’s work below:

• Read the white paper
• Breaking the taboo on period poverty
• The language of health communications
• How period product brands are currently talking to women – and what they need to change